The Emerging Markets Century

The Emerging Markets Century

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A new breed of powerhouse companies from the emerging markets is catching their Western competitors off-guard. Household names of today - IBM, Ford, Wal-Mart - are in danger of becoming has-beens as these more innovative superstars rise to dominance, representing both an urgent competitive challenge and an unprecedented investment and business opportunity. Understanding how they have become world-class market leaders - and where they are going next - is crucial to an understanding of the future of globalization. Training his brilliant investor's eye on the top twenty-five of these emerging market companies, visionary international investment analyst Antoine van Agtmael takes readers into the boardroom suites and labs where they are outmanoeuvring their Western competitors. He reveals how these companies have made it to the top of the global heap, profiling major players such as China's Haier appliance manufacturer; Korea's Samsung; Brazil's Embraer jet maker; and India's Infosys. Divulging their strategies for future growth, he analyses how their rise to prominence will change our lives. His unique insights reveal both how we in the West can capitalize on the opportunities these companies represent while also mobilizing a powerful response to the challenges they present.How emerging multinationals youa#39;ve never heard of could eat your lunch, take your job, or possibly be your next business partner or employer For a few minutes , I held the future in my hand. Suddenly my Blackberry looked like a Model T Ford . ... And that was not all: on a bright screen that easily fit in my pocket, I could check local traffic, watch breaking TV news, ... Was I visiting Verizon, Apple, or Nokia?


Title:The Emerging Markets Century
Author: Antoine van Agtmael
Publisher:Simon and Schuster - 2008-09-04
ISBN-13:

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