Instructor's Manual to Accompany Marketing Concepts and Decision Making

Instructor's Manual to Accompany Marketing Concepts and Decision Making

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The Tourism Council ad illustrates governmental aid to marketers in the form of a tourism council agenda. TA 4-3. Market share and unit costs. According to the PIMS (Profit Impact of Market Strategies) data base, firms with large market share anbsp;...


Title:Instructor's Manual to Accompany Marketing Concepts and Decision Making
Author: Robin T Peterson, Charles W Gross, M.D
Publisher:West Publishing Company - 1987
ISBN-13:

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