Creating Lasting Value

Creating Lasting Value

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The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value. The successful organizations of the future will be those that can put these principles into practice: this book shows you how.De opmerkelijke metamorfosoe van Unilever Nederland (To the Desert and Back ), Spectrum, Utrecht Moon, Y and Quelch, J (2006) Starbucks: Delivering Customer Service, Harvard Business School Press, Boston Morgan, A (2009) Eating theanbsp;...

Title:Creating Lasting Value
Author: Jeroen Geelhoed, Salem Samhoud, Ingrid Smolders
Publisher:Kogan Page Publishers - 2013-12-03

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