Business to Business Marketing Management

Business to Business Marketing Management

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This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies, SAP (Systeme, Anwendungen, Produkte in der Datenverarbeitung GmbH) was founded in 1972 in Mannheim, an industrial city in Western Germany. The company produces and designs computer software exclusively for businesses and hasanbsp;...


Title:Business to Business Marketing Management
Author: Jim Blythe, Alan S. Zimmerman
Publisher:Cengage Learning EMEA - 2005
ISBN-13:

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